Website architecture is the foundation of your website.
it impacts on website indexing and crawling.
It makes your website more user-friendly by providing proper navigation.
It has a HUGE impact on SEO.
What is Website architecture in SEO?
The website architecture is a structure of how pages are interlinked.
In other words, how your website’s homepage is connected to every page available on the website.
The website structure can impact your website indexation and ranking.
Impact of site architecture in SEO
Knowing website structure is useless until you know about how Google indexes your website.
There is a huge library of information in search engines. And the information is stored in many forms like texts, images or videos. That is called Google’s index. When you search for something on Google, the information comes from it.
Now, let’s see how your website will be stored in Google’s index.
When you submit your site to a search engine, it runs specific software to scan your website. The software is called robots (or also known as “web crawlers”).
When robots or crawlers visit your site they download WebPages for the indexation process. It follows each link available on a page.
The links or hyperlinks available on pages help web-crawlers navigating to other pages. When your page linking is not proper, the crawlers find it hard to find isolated pages.
So, website architecture plays an important role in indexing and ranking your site. If you are an SEO expert or blogger don’t underestimate the website architecture.
Best Practice to create SEO-friendly website architecture
When we talk about SEO-friendly website architecture we understand it by crawler friendly website architecture.
Crawler-friendly architecture means the links on the pages are formatted in a way that helps crawler to scan and index your website.
If some of your website’s pages are not linked or linked to 6-7 clicks away from the homepage it is not at all an SEO-friendly architecture.
You need to create site structure in such a way that not only crawlers but also users find it easy to get any information.
Use "Flat website Architecture"
Flat architecture means the user can find any pages by minimum clicks.
In other words, every page available on your site should be at minimum crawl depth. Crawl depth (or also known as “click depth”) is the maximum click-distance between pages and homepage.
It is the best practice is the crawl depth should not be more than 4.
The more complex your site architecture, the less it would be SEO-friendly.
Keep it simple.
If you have less than 100 or 150 pages on site it is not so important.
But, when your site grows you need to make it simple.
Simplicity makes a huge difference.
Flat Website Structure Example
Let’s see an example of flat website architecture.
The flat website architecture makes it easier for crawlers to find and crawl pages.
The flat site architecture makes your website more user-friendly.
The deepest content of good flat site architecture is no longer than 4 clicks away.
Avoid Deep site Architecture
Deep website architecture means the WebPages on a website are more than 4 clicks away.
It is harmful to SEO.
And sometimes, users also find it hard to navigate and get the information.
The deep website architecture affects on a crawl budget.
Before you start creating a website or blog, it is important to plan your content categories and the number of pages.
Create a site hierarchy and stick to it.
Site hierarchy can be created based on categories, types of service or anything. Divide your content into categories and sub-categories.
Use SEO-friendly URL structure
Instead of using a plain URL, use the custom URL.
In short, your website URLs should mention categories and sub-categories.
Benefits of SEO-friendly flat site architecture
Mainly, there are three advantages to having flat website structure.
• Optimized crawl budget
Crawlers crawl website for a certain time-period allotted per session.
The optimized architecture helps crawlers crawling a website.
• User-friendly website
When users find your site friendly and easy to find information, they are more lively to visit your site again and again.
It results in a reduced bounce rate if the content is engaging.
• Link juice flow
When your content pages get backlinks their authority gets improved. the link-juice flows from high authority pages to low authority pages linked with it.
Avoid Silo effect
In simple. The top-level pages are linked to its “children“ middle level (category) pages and middle-level pages are linked to “grand-children” bottom level pages.
Now, users can get back to “parent pages” from the “children page” via the breadcrumb. This situation can be understood as a “vertical silo”.
Now, the link juice flows from top to the pages of certain categories. That is called “stuck in a silo”.
Its solution is to use internal links to relevant pages.
Website architecture tools
Screaming frog is one of the best tools for analyzing site structure. It generates your site architecture in forms like crawl tree graph, directory tree graph, force-directed crawl diagram,…
Metaforensics allow you to scan up to 100 pages to scan for free. It is an SEO audit tool. It generates internal link structure analysis visualizations and a radar chart for more information.
“YOU can’t Build a GREAT building on a WEAK Foundation.”
The website architecture should be a priority before publishing the first POST.
Make your foundation strong and build the GREAT website.
let’s conclude the entire post in short.
- Use flat site structure
- Avoid deep site architecture
- Use website hierarchy and stick to it.
- Use an SEO-friendly URL structure.
- Avoid silo effect by proper internal linking.